A New Logo – Where to Start
A new company logo is a big step to take. For starters, you might want to ask yourself – why do you want a new logo at all? Quite often, the answer will give you some great starting points. It could be that you don’t
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Finding a Graphic Designer for your Mail Marketing Campaign
Graphic design needs to be right for your business. Even if it’s good quality graphic design, that doesn’t mean it’s going to truly represent you. This is especially important if you are going to be running a direct mail marketing campaign, where your audience probably
How to Capture your Key Message
Graphic design, copywriting and advertising are all about relaying over a key message It needs to be spelt out to the person who will be looking at your design, so that they know exactly what they should be looking at, and when. Your design needs
User Experience – Putting Yourself at the Heart of your Customers’ Journey
User experience is the key to success in your field. If your potential customers come onto your website, find what they want and are able to check out safely and quickly, they are much more likely to convert. In order to achieve sales, prioritising user
Web Design Companies and How to Choose One
There are a lot of web design companies out there. How do you go about choosing one? The options can seem overwhelming, especially if you are not a technically minded person and you do not have any prior knowledge of web design. Here are some
Choosing a Web Designer Based on Reputation
There are lots of points to consider when choosing a web designer. What programming language do they use? Will they own the website, or will you? How long have they been in the web design industry? One of the other main things to think about
Designing Email Campaigns – Looks Matter
People have busy inboxes and only the most outstanding marketing messages are going to be opened. Of course, the content of the message is so important, but you also need to make sure it is eye catching. The design elements of your email marketing campaign