If you are looking at having a website designed or creating printed literature, then you will need to consider where you are going to get your images from. Some companies only what to use their own images that they have taken of their premises, products and services, and this is fine as long as they are good enough quality. If you do want to use all of your own images, then it is worthwhile investing in a good photographer to take them as images taken by someone who is not a professional photographer or on a phone for example, will often look amateurish and therefore give a bad impression of your company.

If you are happy to use stock photos for your website then you can purchase them online through a number of sites such as Istock. Here you will buy the rights to use an image or video on your promotional material. You may have to buy a different type of license depending upon how the image is set to be used.