Some companies like to go all out on their website. They want lots of graphics, scrolling images and videos playing to showcase their services or products. But there is a balance with design and functionality and sometimes one can detract from the other.

Having lots of graphics, videos and animations can seriously slow down the loading time of your web page. This cannot only frustrate customers and make them leave but can also lead to Google dropping you down on the search engines, as page loading time is part of their algorithm for ranking sites.

Too many graphics and a site can look far too busy and confusing, too little and the website may become boring and dull. A good graphic designer will be able to advise you of the correct balance for your website and where he/ she feels needs to change (if it is updates to a current site).