Graphic design, copywriting and advertising are all about relaying over a key message It needs to be spelt out to the person who will be looking at your design, so that they know exactly what they should be looking at, and when. Your design needs to take them on a journey, so they see all the information they need to, at the right time.

You can choose a colour scheme to make sure people look at your design and the right parts stand out. This will emphasise certain areas of the design to make them stand out. You should use different colours and different layouts to show which areas of text belong together.

Use fonts and wording to make it clear which parts of a design sit together as well. If one word or sentence needs to be prominent, you can bold it. Whatever you do, make sure the text and design work together so that you show all the important messages.