A new company logo is a big step to take. For starters, you might want to ask yourself – why do you want a new logo at all? Quite often, the answer will give you some great starting points. It could be that you don’t like the colours, or you don’t think your logo looks very professional. Straight away, these are some things to tell your designer.

You must always make sure a new logo is as professional as possible. Never scrimp – choose a good designer who knows design inside out. Talk to them about your business as well. If a designer wants to get to know you, this is a good sign, as they will be able to convey more about your business in your logo design.

Think carefully about where you are going to use your logo. If it is going on a website, it needs to be the right kind of shape.