Web pages need to be targeted to certain topics, to make sure they are meeting the needs of the people who arrive on that page. For example, if the web page is entitled ‘website design’, it needs to cover this topic in detail to make sure people can find what they want. When you are designing your site map in conjunction with your website design agency, you really need to consider how you are going to structure it, so that it is logical and provides good user experience.

Page targeting is also to do with SEO. You will be telling search engines what your page is about, so it can show it to the right people. You do this by making sure the content on the page is completely relevant, covering all key topics and not being watered down by other partial topics. This helps you page to climb upward in search engine results page.