Graphic design that helps you stand out
The purpose of good design is to inform potential customers who you are, what you do, and the reasons why they should select your business over the competition. For small businesses, that first impression is vital.
At Sunneo, we provide logos, brand identities, and print materials to small businesses. We want to help you look as professional as the big businesses across the street, without the big-business budget. We keep it clear and to-the-point to help your business grow.
What does graphic design involve?
Design encompasses all visuals that represent your business. This is your business’s design language and includes your logo, choice of colors and fonts, business cards, social media posts, and the list goes on and on. Design helps your customers identify and remember your brand.
We think of design as the customer’s perception of your business. We want your business to be dressed appropriately for the situation to get your desired result. You wouldn’t wear your nicest outfit to the beach and you shouldn’t wear a professional outfit to the beach either.
Why it matters for small businesses
Customers evaluate everything before making a purchase. Research shows people decide on the merits of a website and a brand in the blink of an eye. Design that looks scruffy and is not consistent across your website, van, and social media tarnishes the trust that you have worked hard to build.
On the bright side, if your branding looks cohesive, it creates an impression of your business being serious and professional. In extension, customers take you seriously as well.
Your business becomes instantly recognisable.
Trust and credibility are established rapidly.
You can differentiate from local competition.
Everything you create is consistent.
Our approach at Sunneo
We believe generic logo generators produce unoriginal designs. Every project starts with a meeting to understand the business and what differentiates it from the rest. After that, we begin visualising, creating, and refining ideas until we’re proud of the results.
A logo can be striking, but the design needs to be usable and versatile, from a header on a website to social media to the side of a van. We design with all of these uses in mind from the very beginning.
What We Cover
Graphic design is an expansive field, and we have put together guides on most common topics asked about by small business owners.
Logo Design Process — steps to take a business from a blank page to a finished logo
Brand Identity Systems — developing a consistent design across all touchpoints of your business
Rebrand — when and how to refresh your brand
Print vs Digital Design — why your supplies need to be in different formats
We prefer to create designs that will still look relevant in a decade rather than designs that will be outdated in a couple years. We aim to create identities that grow with businesses and become timeless classics. This will save costs in the future and give confidence to the client.
We can design logos from scratch, or we can design something for a business that hasn’t had a logo for a while.
A design is worthless if it can only be featured in one format. It has to look good as a tiny icon in a web browser, a large sign outside a physical store, and everything in-between. We consider all of these aspects of every design, not just at the last minute.
We suggest working with a designer that asks about the variety of places a logo will be featured; not just a single logo file.
Designing together provides better results. We share our ideas and like to hear yours, too. You know your industry and your customers, and that provides valuable input.
Pushing back on a design that does not feel right, and asking us to take a different approach, is encouraged.
The objective is always the result that embraces quality and pride.
Our clients say, “…their process is painless.”
We believe the design of a website is an exposure of the client’s imagination andambition. Design construction is the art of transforming ideas into a specific structure. A website can be the wind beneath your wings.
The right design is an investment that will generate a profit.
If you would like to know more about how we can help you, please apply.