Your home page is the first page many people will see of your site so it needs to portray your business in a good light. The home page should welcome people to your site and give them an overview of what you offer and what they can expect to find within the site. It needs to have a clean and fresh feel taking in to account colours that relate to your business.

Your logo should be present on the top of the page to confirm to people that you are the company they are looking for if they are already aware of your branding.

Although the home page layout can vary from the layout on the other pages, for user ability it is advised to keep this to a minimum and try and keep elements such as the navigation in the same place. This will make it easier for visitors to navigate around your site.