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Blog
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Do you Need to be Good at Art to be a Designer?
Being a designer isn’t just about being able to draw – it is about getting a concept, making something that is attractive and informative, and generally ensuring that it looks better than it did when you started. For many designers, this…
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Using Infographics – the Fundamentals
Infographics are a specialist type of graphic whereby you break down difficult details or large sections of text into smaller parts, and put illustrations with them to show your point more clearly. If you have complex subject matter, want a visual…
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Deciding on your Site Map
The site map is the plan of your website, showing what will be covered and where. Before any design or build stages happen, you will agree your site map with your web design agency. If you have ideas about what needs to be covered on your website…
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Targeting a Web Page
Web pages need to be targeted to certain topics, to make sure they are meeting the needs of the people who arrive on that page. For example, if the web page is entitled ‘website design’, it needs to cover this topic in detail to make…
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Deciding on a Web Design – the Concept Phase
All good web designs start with a concept. This allows everyone to know what they are working to, and to decide what they are going to achieve with a design. If you already have some ideas in mind, the concept phase will allow you to convey this to…
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A New Logo – Where to Start
A new company logo is a big step to take. For starters, you might want to ask yourself – why do you want a new logo at all? Quite often, the answer will give you some great starting points. It could be that you don’t like the colours, or…
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Finding a Graphic Designer for your Mail Marketing Campaign
Graphic design needs to be right for your business. Even if it’s good quality graphic design, that doesn’t mean it’s going to truly represent you. This is especially important if you are going to be running a direct mail marketing…
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How to Capture your Key Message
Graphic design, copywriting and advertising are all about relaying over a key message It needs to be spelt out to the person who will be looking at your design, so that they know exactly what they should be looking at, and when. Your design needs to…
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User Experience – Putting Yourself at the Heart of your Customers’ Journey
User experience is the key to success in your field. If your potential customers come onto your website, find what they want and are able to check out safely and quickly, they are much more likely to convert. In order to achieve sales, prioritising…
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Web Design Companies and How to Choose One
There are a lot of web design companies out there. How do you go about choosing one? The options can seem overwhelming, especially if you are not a technically minded person and you do not have any prior knowledge of web design. Here are some tips…
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