If you have a company that already has an established brand and logo and wish to create another company that will be linked to it then you may want it to be obvious that the two companies are connected.

I had a client recently that already had a logo for their main company and wanted to set up another department with its own brand identity. The two companies need to be linked whilst still having their own branding.

The best way to do this is to create similar logos – i.e. you may want to use the same colourways but different text or different colourways but using the same shapes or strapline. Be sure to use the same font if possible as this again gives the companies a uniform feel.

Any good graphic designer will be able to show you a number of ways you can share identity between the two companies whilst each one still being unique.